Guide every website visitor like your best sales associate,
and recover lost revenue.
Click to watch how Morvo works
Discovery
Sometimes shoppers know exactly what they’re looking for. Sometimes they just have an idea.
Morvo understands questions asked in everyday language, asks a quick follow-up when it needs more detail, and recommends relevant products from your catalogue, including items that work well together.
A shopper asks
“I need some outfits for a hen party in Cannes”

Comparison
Shoppers can ask Morvo to compare products they’ve just discovered or ones it recommended earlier in the conversation.
Morvo brings together the differences that matter, from price and materials to fit and features, so customers can make an informed decision without switching between pages.
A shopper asks
“What’s the difference between the flutter and the pleated floral mini dress?”

Product Q&A
From sizing and materials to delivery and returns, Morvo gives shoppers clear answers using your product information and store policies.
Customers get the information they need, right where they’re shopping, without having to search through FAQs or contact support.
A shopper asks
“What goes with this? · Tell me more · Delivery & returns”

Advice
A good personal shopper doesn’t recommend something just to make a sale.
If a product isn’t right for a shopper’s occasion or preferences, Morvo explains why and suggests better alternatives from your range.
It’s the kind of helpful, honest guidance that builds confidence in a purchase.
A shopper asks
“Do you think this will look good for a black tie wedding?”

See how Morvo helped Sugar Riot improve conversion and
average order value during its first 90 days.
Alongside sales performance, Morvo reveals what shoppers are asking, what they’re looking for and where there are opportunities to improve their experience.
+12%
Conversion rate
+18%
AOV uplift
-22%
CAC reduction
6.4x
ROI
Shopper question
What Morvo revealed
Opportunity for the brand
Shopper question
“What dresses do you have in size 16?”
What Morvo revealed
Shoppers were searching by their size first, before style or occasion.
Opportunity for the brand
Make size filters prominent and show what is in stock in each size on every listing.
Shopper question
“Show me pastel tops for spring”
What Morvo revealed
Shoppers were looking for products by seasonal colours, rather than just product category.
Opportunity for the brand
Create a Spring Pastels collection and make seasonal colours easier to discover.
Shopper question
“A blazer and trousers for dinner with friends”
What Morvo revealed
Shoppers were describing the occasion and wanted a whole outfit, not a single product.
Opportunity for the brand
Build an Evening Out edit of complete outfits and tag products by occasion.
Shopper question
“Wide-leg linen trousers for casual wear”
What Morvo revealed
Shoppers were asking by fit and fabric, words the store’s filters did not offer.
Opportunity for the brand
Make fit and fabric searchable and add a Relaxed Fit edit to the navigation.
Shopper question
“If I purchase, what’s the returns policy?”
What Morvo revealed
Shoppers were checking the returns policy before they committed to the basket.
Opportunity for the brand
Show the returns policy next to the add-to-bag button, so shoppers see it before they decide.
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