Product tour

See exactly how Morvo
sells on your store

Guide every website visitor like your best sales associate,
and recover lost revenue.

Morvo AI personal shopper product demo video thumbnail
Morvo

Click to watch how Morvo works

Discovery

Let shoppers describe what they need

Sometimes shoppers know exactly what they’re looking for. Sometimes they just have an idea.

Morvo understands questions asked in everyday language, asks a quick follow-up when it needs more detail, and recommends relevant products from your catalogue, including items that work well together.

A shopper asks

“I need some outfits for a hen party in Cannes”

Morvo building three coordinated night-out looks on the Sugar Riot store

Comparison

Make it easier to choose between products

Shoppers can ask Morvo to compare products they’ve just discovered or ones it recommended earlier in the conversation.

Morvo brings together the differences that matter, from price and materials to fit and features, so customers can make an informed decision without switching between pages.

A shopper asks

“What’s the difference between the flutter and the pleated floral mini dress?”

Morvo comparing two mini dresses side by side on a Sugar Riot product listing page

Product Q&A

Answer the questions that can hold up a purchase

From sizing and materials to delivery and returns, Morvo gives shoppers clear answers using your product information and store policies.

Customers get the information they need, right where they’re shopping, without having to search through FAQs or contact support.

A shopper asks

“What goes with this? · Tell me more · Delivery & returns”

Morvo answering questions on a Sugar Riot product page

Advice

Give honest advice, not just recommendations

A good personal shopper doesn’t recommend something just to make a sale.

If a product isn’t right for a shopper’s occasion or preferences, Morvo explains why and suggests better alternatives from your range.

It’s the kind of helpful, honest guidance that builds confidence in a purchase.

A shopper asks

“Do you think this will look good for a black tie wedding?”

Morvo giving honest styling advice on a Sugar Riot product page
The results

See the impact of better shopping experiences

See how Morvo helped Sugar Riot improve conversion andaverage order value during its first 90 days.

Alongside sales performance, Morvo reveals what shoppers are asking, what they’re looking for and where there are opportunities to improve their experience.

+12%

Conversion rate

+18%

AOV uplift

-22%

CAC reduction

6.4x

ROI

What shoppers asked, and what Sugar Riot learnt

  • Shopper question

    “What dresses do you have in size 16?”

    What Morvo revealed

    Shoppers were searching by their size first, before style or occasion.

    Opportunity for the brand

    Make size filters prominent and show what is in stock in each size on every listing.

  • Shopper question

    “Show me pastel tops for spring”

    What Morvo revealed

    Shoppers were looking for products by seasonal colours, rather than just product category.

    Opportunity for the brand

    Create a Spring Pastels collection and make seasonal colours easier to discover.

  • Shopper question

    “A blazer and trousers for dinner with friends”

    What Morvo revealed

    Shoppers were describing the occasion and wanted a whole outfit, not a single product.

    Opportunity for the brand

    Build an Evening Out edit of complete outfits and tag products by occasion.

  • Shopper question

    “Wide-leg linen trousers for casual wear”

    What Morvo revealed

    Shoppers were asking by fit and fabric, words the store’s filters did not offer.

    Opportunity for the brand

    Make fit and fabric searchable and add a Relaxed Fit edit to the navigation.

  • Shopper question

    “If I purchase, what’s the returns policy?”

    What Morvo revealed

    Shoppers were checking the returns policy before they committed to the basket.

    Opportunity for the brand

    Show the returns policy next to the add-to-bag button, so shoppers see it before they decide.

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